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Post too little and you disappear; post too much and quality slips, or you burn out by week three. This guide gives honest frequency guidance per platform — short-form video rewards near-daily posting while most other formats reward a steady rhythm — and argues that the real metric is sustainability: the highest frequency you can keep for six months without the quality dropping. It finishes with the repurposing system that turns one piece of work into a week of posts.
Post too little and you are forgotten; post too much and you burn out or bore people. An honest guide to realistic frequencies per platform — and the consistency system that matters more than any number.
No. Twice a week kept up for a year outperforms a daily burst that dies after a month. Algorithms reward consistency and early engagement far more than they reward sheer volume from an account that keeps going quiet.
Your platform analytics show when your specific audience is online — use that, not generic advice. The best time is also simply when you can reliably show up week after week.
Do not, at first. Master one platform where your customers actually are, then repurpose its best content to others. One long piece becomes a video, a few posts and a newsletter — more output from the same effort.
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