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Revenue is not profit, and campaigns that look successful on the top line can quietly lose money once the cost of the goods is subtracted. This calculator takes your campaign spend and revenue and applies your real profit margin, returning gross profit, net profit, ROI and the break-even revenue the campaign needed just to cover itself. With those four numbers you can judge honestly whether a campaign deserves more budget, a rethink, or a pause.
Revenue from a campaign is not profit — product costs come out first. Enter spend, revenue and your margin to see gross profit, net profit, ROI and the revenue the campaign needed just to break even.
First it must clear break-even after product costs — the calculator shows that line. Beyond it, scale in steps of 20-30% of budget and re-check ROI at each step, because winning campaigns lose efficiency as audiences fatigue.
Product cost. Subtract your margin from the revenue before comparing anything to ad spend. Many campaigns only turn profitable once margin, average order value and repeat purchases are counted.
Platform attribution usually over-credits ads. For a true read, count revenue you can trace to the campaign — from your own checkout or CRM — rather than the platform's last-click estimate.
Every tool answers instantly from our own knowledge and calculators — no AI wait, no account. Want the deeper, personalised version? Each has a $2.95 full report.