Ad budgets, CPC and conversion maths, landing pages, email lists, A/B tests, SEO, content and local marketing — ask your question, get a straight answer in seconds. The full report costs less than a cup of coffee: $2.95.
Ad platforms sell clicks, but you need customers — and between the two sits a funnel that quietly divides your traffic at every step. This calculator walks your numbers through that funnel: spend divided by cost per click gives your clicks, clicks divided by click-through rate gives your impressions, and clicks multiplied by conversion rate gives your results. What comes out the far end is the number that actually matters: what each result costs you, and which stage is leaking.
Ad spend buys clicks, not customers — the funnel in between decides everything. Enter your spend, cost per click, click-through rate and conversion rate to see the real traffic, results and cost per result your campaign is producing.
The weakest stage. Click-through under roughly 1% means the ad or keywords are the problem; conversion under 1% means the landing page is. Find the leak with the calculator, fix that stage, then buy more traffic.
For search ads, roughly 1-3% is typical depending on the query and position, while social placements often run lower. Compare against your own history first — benchmarks are a guide, not a verdict.
It is the metric that decides profit, but pair it with volume. A cheap result you only get once a month still does not feed a business, so judge both the cost and the count together.
Every tool answers instantly from our own knowledge and calculators — no AI wait, no account. Want the deeper, personalised version? Each has a $2.95 full report.